THE must-listen podcast for Virtual Assistants!


From competitors to friends to business partners. Leaders and mentors in the Virtual Assistant world, Jo Jensen and Samantha Browne, share what it takes to create a thriving VA business from home.

Starting a virtual assistant business can be super overwhelming, but don’t worry – we've got your back!

Listen in to hear the best insights, ideas and steps to take so you too can have a thriving VA biz that works for you – and not the other way around!

When it comes to transitioning from a 9-5 job to your new VA venture, there are a range of different options to choose from. 

In this episode, Sam + Jo discuss the five options in detail, the pros & cons of each, and share which routes they personally took.

But remember – there really is no right or wrong way. 

Only you can decide what’s best for you, your family and your personal financial circumstances.

Is there such a thing as too many VAs? We’re currently witnessing a never-seen-before growth in the number of new VAs entering the market, which is undoubtedly causing worry the industry will become over-saturated.

But there’s actually an incredible upside to this COVID-19 VA boom we’re experiencing right now.

Sam + Jo often talk about the key to finding clients is building meaningful relationships.

Most Virtual Assistants know what it takes to do that successfully through networking, but there are many yet to tap into the huge potential of email marketing.

Expert guest and copywriter extraordinaire Hayley Maxwell shares with us her tips and tricks to nurturing those new leads signing up to your lead magnet or freebie.

Your own email list (or email community as Hayley likes to call it) is just as important as the ones you look after on behalf of your clients, and now is the time to start giving it the love and attention it deserves.

Hayley Maxwell, Website & Email Sequence Copywriter

Thanks to her mad copywriting skills, Hayley helps businesses grow their impact and income with copy that speaks to their dream clients' desires.

Take the stress out of writing your welcome sequence and build meaningful relationships with new subscribers from day one. 

Sign up to Hayley’s Nail Your Nurture Sequence With Ease course

Check out Hayley here:




Most people feel doubt – that’s normal. But it’s detrimental to your VA dreams if you let those feelings of fear and inadequacy control your actions.

In this episode Sam + Jo chat to business and life coach Tracey Hancock who has been a supporter and cheerleader of the VA industry for many years, and knows from experience why we often feel like we’re only succeeding due to luck.

Don’t let imposter syndrome become a hot mess of harmfulness. Listen in to hear Tracey’s tips to overcoming your fear.

Tracey Hancock, Business & Life Coach

Over the years, Tracey has learnt a lot of lessons including trying to be and do what she thought was expected of her.

A significant health scare in her mid-20s jolted Tracey to look at the way she was living and working with fresh eyes.That new perspective got her thinking about who she was and what living well meant.

The difference was undeniable and since then she’s passionately guided others to step into the driver's seat of their own life and set a course for living well.

Find Tracey online here:




The episode you’ve all been waiting for! The episode where Sam + Jo disagree!

Will there be fireworks? Will there be tears? …Nope. It’s just a calm discussion where opposing views are shared, leaving it up to you to decide which option is right for you.

(Fireworks and tears would have been entertaining though right?)


With our industry thriving it’s understandable that many virtual assistants are worried about getting lost in the crowd. 

Sam + Jo, along with special guest Pallas Hupe Cotter from Pop With Pallas, discuss what VAs around the world need to be doing well in order to stand out.

Get your copy of Pallas' ebook 'Make Your Life POP' on Amazon here.

Pallas Hupe Cotter, Pop With Pallas

Anyone can live an extraordinary life. It’s about being true to yourself and it starts with one simple step: pop that bubble you’re hiding in and live your life out loud!

Emmy Award Winner and TEDx Speaker, Pallas helps you discover your passion, purpose and personality with much of her coaching based on a proven model called The POP Process®.

Check out Pallas via the following links:




We’re all about positivity in our businesses, but let’s face it … an occasional rant now and then with like-minded friends is bloody cathartic, and after being in business for as long as Sam + Jo have, it’s not surprising they’ve got a few things they need to get off their chests.

Their current top things to rant about … clients that don’t value their VAs, the inability to get in touch with a real person at Google, the WORST pieces of advice for VAs going around right now … plus loads more!

These are the common pricing terms talked about by Virtual Assistants around the world. But what’s the difference and what’s best for you?

If you are new to the Virtual Assistant world we recommend you start off by simply offering an hourly rate. Only after you’ve got some clients under your belt should you move on to other pricing options.

For established VAs looking to increase your profitability then it’s a no brainer! Offering packages and service plans is a MUST.

Saying ‘NO’ doesn’t come naturally to many VAs – especially when they’ve come from PA/EA backgrounds where it's been ingrained in them to simply ‘make it happen’ for those they have supported.

After years in the business, one of the biggest lessons Sam + Jo learnt early on is that saying ‘NO’ is not only more powerful than saying ‘YES’, it’s a necessary skill every virtual assistant business owner needs to master.


For most virtual assistants finding clients is the hardest part.

And throw in a whole bunch of uncertainty and an economic crisis and everything changes!

In this episode Sam + Jo share where all of those elusive clients are hiding and how best to get in front of them.

Check out the Finding Clients in Uncertain Times Masterclass Bundle here. 


Being able to confidently communicate your value is key to growing a successful VA business. 

Why? Because you can’t expect potential clients to KNOW your value until you start to OWN it.

If you’re worried that VAs who charge less than you are going to get all the clients … then you need to listen to this episode.

If the thought of hearing the words “You’re too expensive” fills you with dread and makes you want to drop your prices … then you REALLY need to listen to this episode!


VAs are spoilt for choice when it comes to the sheer number of services that fall under the umbrella of ‘Virtual Assistant’.

The downside to this is that it can often lead to overwhelm when it comes to selecting the services that you will be offering clients.

Our advice … stay in your lane! 

Stick to what you know. And NEVER offer services you have no skills and experience in.

Check out the Member's Club here.


At some point in most VA’s careers, they come to a cross-roads where they need to decide whether to go down the Freelancer or Contractor route.

In this episode Sam + Jo talk about the pros and cons of both options and the personality style best suited to each.

Want to learn more?  Check out the Members Club here.


It’s understandable that joining the virtual assistant industry is a desirable option for those looking for a career change, especially given the low start up costs involved.

But it takes more than having a laptop, mobile phone and internet connection to become a successful VA. Just because you CAN, doesn’t mean you SHOULD.

Check out the Savvy School Members Club to learn how to become a virtual assistant.


Sam + Jo are often asked by VAs just starting out … “Where shall I build my website? What’s the best platform nowadays?”.

Our answer is always the same … Rocketspark!

Rocketspark’s Head of Partnerships, Jason Tiller, joins Sam + Jo in this episode to discuss why exactly Rocketspark is the best website platform for virtual assistants.

Discount Code: Use SAVSCH1D when you make your site go live to pay just $1 NZD for your first month.

Jason Tiller, Head of Partnerships at Rocketspark

Rocketspark was founded in New Zealand in 2009 and now has thousands of customers in over 27 countries across the globe.

The team at Rocketspark love seeing their clients achieve business success and makes it easy to deliver a beautifully simple, code-free web design service. You'll spend less time trouble-shooting and more time designing.





Recorded during the global fight against COVID-19, Sam & Jo talk candidly about the effects this pandemic has had on their own VA businesses and whether or not aspiring VAs should be putting their dreams of freedom, flexibility and control on hold (spoiler alert – they shouldn’t!).

Want to learn how to get started as a VA? Check out the Members Club here.


As one of New Zealand’s founding virtual assistants, owner of the VA agency, Strictly Savvy, and co-owner of the Savvy School, it's safe to say Jo Jensen has more than a few stories to tell about the VA evolution over the past decade.

In this episode, Jo shares her warts-and-all journey from stay-at-home, wanting-more-mum to award winning VA industry leader.

Connect with Jo on LinkedIn

Follow Strictly Savvy on Facebook


Every VA has a story to tell, and in this episode, we hear all about co-host Samantha Browne’s journey from ‘Accidental VA’ to one of New Zealand’s most in-demand freelance virtual assistants.

Owner of My Girl Friday, Founder of the Virtual Assistant Network of New Zealand, and co-owner of the Savvy School, you could say that nowadays Sam pretty much eats, sleeps and breathes all things VA.

Connect with Sam on LinkedIn

Follow My Girl Friday on Facebook


Probably the most commonly asked question a Virtual Assistant gets is “Umm, so what exactly is it that you do again?”. 

On the face of it, it’s a pretty easy one to answer … right?  

Virtual Assistants provide remote business support services to a wide range of businesses throughout the world. 

See – that wasn’t so hard.

But where it gets confusing is that the virtual assistant industry is evolving fast and the term ‘VA’ has become a pretty broad one. 

So where do you draw the line? When is a virtual assistant no longer technically a virtual assistant?

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